If Accident Insurance

“If Latvia” is a leading insurance company in Latvia. St.Brothers developed the promo campaign for the company’s accident insurance. Big, white pillows were placed in “If Latvia” centers, directly on the floor. On the pillows were the “If” logo and campaign slogan: “If I knew where I fall, I’d place a pillow there”. During the campaign client service employees offered clients this service and gave each one, as a present, a small, white pillow with the same text on it.