Kurši image launch campaign
"Kurshi" is a national enterprise that was established in Latvia about 20 years ago and has businesses in different fields, well known with their construction material stores. With the teaser "Who will rebuild Latvia?" started "Kurshi" image campaign that continued with radio, web and OOH placements and further on turned into sales promotion campaign in "Kurshi" stores. The answer for the teaser "Who will rebuild Latvia?" was "The one who will do it with love." For other media was adapted to "Who will do more? The one who will do it with love." and "Who will win? The toughest."