Garnier - UltraLift Pro-X event
Garnier Ultralift Pro-X is a brand new anti-wrinkle product line. St.Brothers took part in the development of the Pro-X launch campaign in Latvia. The most important task was to find a local face - a well known woman that despite of her age looks gorgeous. After audition of many well known women as the Garnier Ultralift face was chosen an accress Esmeralda Ermale. Also one of St.Brothers’ tasks was to organize a press conference. Since the product’s unique formula is based on natural extracts of the beech tree, the conference hall was decorated with small beech trees. A green color code was used for every detail of the conference – even for refreshments. Yoga lessons were used to entertain journalists during the conference.