Narvesen - Support of music schools
Narvesen responded to the announcement of the government regarding the partial closure of Latvian music schools. A charity campaign together with well-known Latvian singer Intars Busulis (the face of the campaign) was rolled out to support Latvian music schools. All POS materials displayed hand-drawn images of children with musical instruments and an invitation to take action. Everyone was encouraged to support the campaign by buying Narvesen coffee in a special design cup or by calling the donation phone number. The first ones to take part in this campaign received tacks with the campaign visuals.