Siera Nams - Brick of cheese
In addition to the TV commercials a man dressed as a giant block of cheese walked around the shopping malls. When he attempted to enter food stores, he was stopped by security. Then he stood and protested, holding different posters in his hands. One said: it’s not fair that slices rule! Another cried: I’m a piece of cheese and I have nowhere to live anymore! Please help - please advise! A final sign turned romantic: I’m a piece of cheese and I’m looking for a sliced girl friend! People in the stores greatly enjoyed the action and many took pictures with their mobile phones. Later, people even used the cheese slogans as nicknames on the popular social networking site Draugiem.lv.