Siera Nams - Slices of Cheese campaign

Siera Nams is a leading importer and producer of cheese products in Latvia. One of its products is a selection of sliced cheese in vacuum packaging. Due to an increasing number of competitors in the market, Siera Nams decided to run an advertising campaign which would strengthen its top of mind awareness among sliced cheese products and increase the number of sliced cheese buyers by communicating high quality, good taste and easy usage of the product. 

More than five different print ads in the most popular monthly magazines were used for the long term campaign of sliced cheese products of Siera Nams. The idea of the print ads was to communicate similarity between sliced cheese products of Siera Nams and sliced fruits and vegetables – it’s easy to use both of them, they all are qualitative and good tasting.